Identifying what aligns with your values prevents burnout, establishes a trustworthy rubric for decisions, and empowers you to achieve specificity that is grounded in internal motivators rather than external circumstances.

Mid-career professionals who may be satisfied at their job, but are seeking deeper ways to connect to purpose within their role, give meaning to the function of their workflow, and create autonomous growth through how they show up in the workplace regardless of the company structure.

Career transitioners who are looking to level up in their next role/industry, but are unsure how to connect their immediate actions to sustainable long-term career development.

Job seekers who struggle to articulate what they are passionate about or how to communicate the motivation behind their work to employers.